I was assigned to design an Olympic branding system for a country that has never hosted before—Latvia, with Riga as the host city for the Summer 2044 Games.
The brand identity draws from Latvia’s flag, incorporating its bold red and white colors and the intricate patterns of traditional Latvian textiles. The flag’s double horizontal axis and textile motifs shape the customized logo, lower third elements, pictograms, and animation transitions, creating a design that honors Latvian heritage while embracing modernity.
Below is the full On-Air style guide for the RIGA 2044
Summer Olympics.
