I was assigned to redesign a logo for Les Grands Ballets Canadiens, an elegant ballet company founded in 1957 by Ludmilla Chiriaeff, based in Montréal, Québec.
Les Grands Ballets intertwines the essence of classical dance into diverse forms of movement. Their inspiring slogan, “Moving the world. Differently.” became the foundation of my design process.
Inspired by this slogan, I studied various ballet poses and gestures from the company itself, aiming to correctly represent its desired identity—grace, elegance, artistry, innovation, culture, Montreal, passion, performance, and vibrancy—characteristics already deeply rooted in their brand identity.
The primary inspiration for my logo design came from Les Grands Ballets’ 2017 presentation of Beethoven’s Symphony No. 7. The interconnecting pose captured in this performance beautifully embodies their slogan, “Moving the world. Differently.” I aimed to translate this essence of movement and uniqueness into my design.
Below is the full pitch deck for the Les Grands Ballets logo redesign.
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